Motionlab: Award-Winning Animated Video Production

Hi there! We’re Motionlab, Australia’s leading Animated Video Production Company.

We partner with Australia's top brands and agencies to create award-winning animated videos that explain complex ideas clearly and concisely, while also being visually stunning and emotionally engaging.

We'll work with you to develop a custom solution that meets your specific needs, budget, and deadline.

Featured Animations


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GIO – New for Old

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Kids Helpline – Covid 19

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NRL CRL – Connection

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Coast 2 Coast

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Scooti Ridesharing App

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Animated Video Production

  • 2D Animated Video

    2D Animation is a popular and cost-effective style that’s great for telling stories in a unique and visually appealing way. It’s also very versatile and can be used to create a wide range of animations, from simple cartoons to complex character-driven narratives. For example, a 2D animated video can be used to explain a new product, or tell a brand story in a way that is both informative and entertaining.

  • 3D Animated Video

    3D Animation is a more expensive style, but it can be worth the investment if you’re looking for a more realistic and polished look. 3D animation is often used for product animations and other types of videos that require a high level of detail. For example, a 3D animated video can be used to show how a product works in a way that is both informative and visually appealing.

  • Motion Graphics Production

    Motion Graphics is a style of animation that uses graphics and typography to tell stories and convey information. It’s a popular choice for explainer videos that need to be clear, concise, and engaging. For example, a motion graphics video can be used to explain a complex concept in a simple and easy-to-understand way, or to create a visually appealing and informative presentation.

  • Explainer Video Production

    Explainer Videos are a great way to explain complex products or services in a simple and easy-to-understand way. They’re also a great way to promote your brand and attract new customers. For example, an explainer video can be used to introduce a new product or service, explain how a product works, or highlight the benefits of a service.

What Our Clients Say

Anton Blajer "For me, Motionlab has demonstrated experience in delivering quality animated video production in a variety of styles and formats for multiple media. When considering any kind of media in this field, Motionlab are at the top of the list of partners I want to work with.” Anton Blajer Creative Director, OMG Creative
Chris Parker “Luke & the team at Motionlab are phenomenal. They deliver exceptional work, to budget & on time. They are very collaborative throughout the storyboarding process, which always leads to highly engaging creative. We will continue to work with them.” Chris Parker Managing Director, Awaken
Dirk Gollnow “Working with Motionlab this animation was an absolute pleasure! They were fun to work with, super professional and really understood us. The quality was nothing short of amazing! I couldn’t recommend them highly enough!” Dirk Gollnow Creative Director, HotelClub
Dominic de Beaujeu "We absolutely loved working with Luke and the team at Motionlab. The quality of animated video was outstanding and they really took the time to understood exactly what we were trying to achieve. We couldn’t be happier with the results and look forward to working with them again." Dominic de Beaujeu Creative Director, Coca-Cola Amatil
Eric O’Brien "This project has been a great collaboration of creative skill sets and we were thrilled to work with the team at Motionlab. The reaction to this piece has been outstanding. We couldn’t have asked for a better, or more timely outcome.” Eric O’Brien Creative Director, Digilante
Geff Harper “Luke and the team at Motionlab are absolute experts in their field. Their animated video production is of the highest standard, they can work to a budget and are well organised, quick and efficient. I throughly recommend them.” Geff Harper Creative Director, Engaging Communications
Laila Takesh “Motionlab were great to work with. Nothing was ever too hard and even the most ridiculous deadlines were dealt with calmly and always met. Luke always had a solution and came up with great ideas to enhance the project.” Laila Takesh Producer, Lavender
Mick Elliott “Luke and the team at Motionlab were brilliant to collaborate with on this very special animated film for Kids’ HelpLine. Their attention to detail, flexibility and creative instincts helped deliver a stunning end product.” Mick Elliott Producer, Nickelodeon
Rebecca Chalmers “Thanks Luke - you've done a great job! The animations look amazing.” Rebecca Chalmers Producer, The Hallway
Sharlie Raymond We worked with Motionlab to create an animated video production on cyber security inspired by Star Wars, and were really happy with the result! The team was easy to work with, responsive, and extremely talented. There is no doubt we will work with them again!’ Sharlie Raymond Marketing Manager, Outcomex

Frequently Asked Questions

How much does your animated video production cost?

The cost of animated video production in Australia varies depending on the complexity of the project, the style of animation, and the experience of the studio. However, as a general rule of thumb, you can expect to pay between $7,000 and $50,000 per minute for a high-quality animated video.

Here are some of the factors that can affect the cost of your project:

  • Complexity: The more complex your project is, the more expensive it will be to produce. This includes factors such as the number of characters, the number of scenes, and the level of detail required.
  • Style: 2D animation is generally less expensive than 3D animation. This is because 2D animation is less complex and time-consuming to produce.
  • Experience: More experienced animated video production companies will typically charge more for their services. However, they will also be able to produce a higher-quality product.

If you’re looking for a high-quality animated video that won’t break the bank, we recommend budgeting between $20,000 and $25,000 per minute. This will give you a video that is both visually appealing and engaging.

To get a more accurate estimate on the cost of your project, please contact us today for a free quote.

What's included in the cost for an animated video production?

At Motionlab, we offer a full-service animated video production experience. This means that we can take care of everything from developing your concept to delivering your final video.

Our animation production process includes the following steps:

  • Concept development: We’ll work with you to develop a strong concept for your video. This includes brainstorming ideas, defining your goals, and creating a brief for the rest of the team.
  • Scriptwriting: Once we have a solid concept, we’ll write a clear and engaging script for your video.
  • Storyboarding: Next, we’ll create a storyboard to visualise your script and plan out the timing, pacing, and composition of each shot.
  • Style development: We’ll work with you to develop a unique visual style for your video. This includes creating concept art, character designs, and colour palettes.
  • Design: Once we have a finalised style guide, we’ll design all of the elements of your video, including the characters, backgrounds, and props.
  • Animation: We’ll animate your video using a variety of techniques, including 2D animation, 3D animation, and motion graphics.
  • Voiceover: We’ll cast and record voice actors for your video.
  • Music and sound effects: We’ll compose or select music and sound effects to complement your video and bring it to life.
  • Mixing: We’ll mix the audio of your video to ensure that all of the elements are balanced and sound their best.

In addition to the above services, we also offer three rounds of revisions and a final video file in full high definition resolution in both uncompressed (MOV) and web-ready compressed (MP4) format.

Please note: The cost of animated video production can vary depending on the complexity of the project, the style of animation, and the experience of the studio. To get a more accurate estimate on the cost of your project, please contact us today for a free quote.

What's the process like working with Motionlab?

At Motionlab, we believe in collaboration. We’ll work with you every step of the way to create an animated video production that meets your specific needs and budget.

Here’s a general overview of our process:

  • Discovery: We’ll start by getting to know you and your project. We want to understand your goals, target audience, and key message. We’ll also discuss your budget and timeline.
  • Scripting: Once we have a good understanding of your project, we’ll start writing the script. We’ll work with you to craft a story that is both informative and engaging.
  • Storyboarding: Once the script is finalised, we’ll create a storyboard. This is a visual representation of the script, and it helps us to plan out the timing, pacing, and composition of each shot.
  • Style development: Next, we’ll develop the visual style of your video. This includes creating concept art, character designs, and colour palettes. We’ll work with you to create a style that is both unique and visually appealing.
  • Animation: Once the style is finalised, we’ll start animating your video. We’ll use a variety of techniques to create a video that is both engaging and visually stunning.
  • Sound Design: Once the animation is complete, we’ll add voiceover, music, and sound effects. We’ll also mix and master the audio to ensure that it sounds its best.
  • Delivery: Once your video is complete, we’ll deliver it to you in a high-quality MOV and/or MP4 format.

We’re passionate about animation, and we love helping our clients to tell their stories in a visually engaging way. If you’re interested in working with us, please contact us today for a free consultation.

How long does it take for Motionlab to make an animated video?

The time it takes to make an animated video depends on a few factors, including the length of the video, the complexity of the animation style, and the size and experience of the production team. But generally speaking, most animated video productions take between 6 and 8 weeks to complete.

This timeline allows for enough time to complete all of the necessary steps involved in the production process, including:

  • Pre-production: This stage includes developing the concept for the video, writing the script, and creating storyboards.
  • Production: This is where the actual animation work is done, as well as any voiceover recording and sound design.
  • Post-production: This stage involves editing the video, adding any special effects, and finalising the audio mix.

Of course, there are always exceptions to the rule. For example, a simple animated video with a straightforward concept may be able to be produced in as little as 3-4 weeks. On the other hand, a more complex video with a lot of characters and environments may take several months to produce.

If you have an important deadline that needs to be hit, let us know and we’ll let you know if it’s possible or not. In some instances, we can just increase our production team to get more done in less time.

Here are a few tips for making the production process faster:

  • Have a clear and concise creative brief. This will help us to understand your vision for the video and ensure that we are all on the same page.
  • Provide us with as much reference material as possible. This could include images, videos, or even just written descriptions of what you are looking for.
  • Be responsive to our feedback. The sooner we get your feedback, the sooner we can make any necessary changes to the video.

If you have any questions about the production process or how long it will take to make your animated video, please don’t hesitate to contact us.

Who do you provide your animated video production services to?

We work with a wide range of companies, from small businesses to large corporations, and across a variety of industries, including technology, finance, healthcare, sports and entertainment, startups, e-commerce businesses, educational institutions, non-profit companies, and government departments. We also work with brands all over the world.

Our approach to creating animated videos is to take the time to understand each client’s unique needs and then create a video that is tailored to meet those needs. We’re committed to creating high quality animated videos that help our clients achieve their goals.

Contact us today to learn more about how our animated video production can help you engage with your audience, promote your brand, and achieve your business goals.

What styles of Animation do you create?

We can create any style of animated video production you can imagine, from classic 2D animation to cutting-edge 3D animation. We can even mix and match styles to create something truly unique. Here are some of the most popular animation styles our clients request:

  • 2D animation: This classic animation style is used in cartoons and animated movies. It is flatter and more illustrative, which gives our artists the freedom to express their creativity.
  • 3D animation: This more modern animation style uses computer software to create three-dimensional characters and environments. It is often used in movies, video games, and commercials.
  • Motion graphics: This type of animation is used to create dynamic visuals for presentations, explainer videos, and other types of content. It often uses text, shapes, and symbols to create visually appealing and informative animations.
  • Explainer videos: These short animated videos are used to explain complex concepts or products in a simple and easy-to-understand way. They are often used by businesses to market their products or services, or by educational institutions to explain difficult concepts to students.
  • Advertising videos: These animations are used to promote products or services to consumers. They can be used on television, online, or in social media.
  • Social media animations: These animated videos are designed to be shared on social media platforms such as Facebook, Twitter, and Instagram. They are often short and engaging, and they are designed to capture the attention of viewers and encourage them to share the video with their friends and followers.

We can also create custom animation styles to meet the specific needs of our clients. We take into consideration your brand identity, video goals, and style preferences when coming up with a style for you. No matter what your vision is for your video, we can help you to create it.

If you have a specific animation style in mind that is not listed above, please feel free to contact us. We are always happy to discuss new ideas and challenges.

Ready to Talk?

Can animated video production help your brand? We sure think so and would love to chat to you about your next project. Click the link below and let’s bring your vision to life.

Let’s Get Started