Animation: A Must-Have for Australian Brands in 2023 / Oct 03, 2023

Animation is no longer just a nice-to-have in Today’s marketing landscape; it’s a must-have. Brands everywhere are using it and benefiting in a number of ways. In this blog post, we’ll explore the key benefits of animation for Australian brands and how it can help you achieve your marketing goals. So, if you’re looking to take your brand’s marketing to the next level, read on to learn more about the power of animation and how it can help you achieve your goals.

Tropeaka – Immunity, by Motionlab ©2023

Animation: A Must-Have for Australian Brands in 2023

In the digital age, brands need to stay ahead of the curve to succeed. One trend that’s become essential for Australian brands is animation.

Animation can help your brand stand out, engage your audience, and elevate your marketing to new heights. Here are some of the key benefits of animation for Australian brands:

  • Meet elevated audience expectations. Today’s audiences expect more than ever before. Animation can help your brand exceed these expectations by creating engaging and visually appealing content.
  • Elevate storytelling with animation. Animation is a powerful tool for storytelling. It can help you create compelling narratives that resonate with your audience on a deeper level.
  • Reach a global audience. Animation transcends language barriers and cultural differences, making it an ideal way to connect with international audiences.
  • Be versatile across digital channels. Animation can be used across a wide range of digital platforms, from social media to websites to video streaming services. This gives you the flexibility to reach your audience where they are.
  • Improve engagement and conversion rates. Animated content has been shown to have higher engagement rates, increased social media shares, and improved conversion rates.
  • Modernise your brand. Animation can position your brand as innovative and adaptable in the eyes of consumers.

If you’re looking to take your brand’s marketing to the next level, animation is a must-have. Contact us today to learn more about how we can help you create captivating animated content that will engage your audience and transform your brand’s digital presence.


Written by Luke Heise, Director at Motionlab.