Motionlab: Animation Explainer Videos Company

We’re an animated explainer video company that creates award-winning explainer videos for Aussie brands.

Since 2010, our explainer videos have helped businesses of all sizes grow their brand and achieve their communication goals through engaging storytelling and captivating visuals.

So, if you're looking to take your brand to the next level with an explainer video animation, we'd love to help!

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Explainer Video Animation That Converts

At Motionlab, we create custom explainer videos that help businesses increase brand awareness, generate leads, and boost sales. Our videos are clear, concise, and visually appealing. They tell your story in a way that resonates with your target audience.

We work with businesses of all sizes and industries. Whether you’re a startup or a Fortune 500 company, we can help you create an explainer video that gets results.

Engage, Explain, and Convert with Explainer Videos

Modern customers are bombarded with information from all sides. It’s more important than ever to find ways to break through the digital noise and capture their attention. Animated explainer videos are a powerful tool for doing just that.

Explainer videos are a powerful way to communicate your business message to potential customers. They’re engaging, informative, and persuasive. But with so many explainer video animation companies out there, how do you choose the right one?

Why Choose Motionlab for Your Animated Explainer Video?

Exceptional storytelling: We believe in the power of storytelling to connect with your audience on an emotional level. Our team of experienced writers and animators will work with you to develop a compelling story that will resonate with your target audience.
Limitless creativity: Our animators are experts in a variety of animation styles, from classic 2D animation to cutting-edge 3D animation. We can create a video that is unique to your brand and that will truly stand out from the crowd.
Original content: We create all of our videos from scratch, so you can be sure that your video will be truly original. We never use stock footage or templates, and we work closely with you to ensure that the final product is exactly what you envisioned.
A unique blend of animation & marketing: Our team of animators and marketers have a deep understanding of how to create videos that are both visually appealing and effective at driving results. We’ll work with you to develop a video that aligns with your overall marketing strategy and helps you achieve your business goals.
Excellent project management: We understand that your time is valuable, so we’ll make sure that your project is completed on time and on budget. We’ll keep you updated on our progress throughout the process, and we’re always happy to answer any questions you have.

What to Expect From our Explainer Video Production Process:

Briefing: We’ll start by getting to know your business and your goals for the video. We’ll discuss your target audience, your messaging, and your desired animation style.
Scriptwriting: Once we have a good understanding of your needs, we’ll write a script for your video. The script will be clear, concise, and engaging, and it will be tailored to your specific audience.
Storyboarding: Once the script is approved, we’ll create a storyboard. The storyboard will provide a visual representation of how the final video will unfold.
Design: Our team of graphic designers will develop a unique visual style for your video. We’ll work with you to create a look and feel that is consistent with your brand identity.
Animation: Once the design is approved, we’ll start animating your video. Our experienced animators will bring your story to life and create a video that is both visually appealing and effective.
Sound design: We’ll add sound effects, music, and voiceover to your video to create a complete audiovisual experience.
Delivery: Once your video is complete, we’ll deliver it to you in a high-quality format that you can use on your website, social media, and in your marketing campaigns.

Why Use an Animated Video for Your Business?

Animated explainer videos offer a number of benefits for businesses of all sizes. They can help you to:

Capture attention and engage your audience: Animated videos are visually appealing and easy to watch. They can help you to grab your audience’s attention and keep them engaged throughout your message.
Explain complex concepts in a simple and understandable way: Animated videos can help you to explain complex concepts in a way that is easy for your audience to understand. They can also be used to demonstrate products or services in a visually appealing way.
Drive conversions: Animated explainer videos can be used to drive conversions at all stages of the sales funnel. They can be used to attract new leads, nurture existing leads, and convert leads into customers.
Build brand awareness: Animated explainer videos can help you to build brand awareness and create a positive image of your brand in the minds of your target audience.

What Are You Waiting For? Let’s Make an Animated Explainer Video Together

If you’re looking for a way to break through the digital noise and engage your target audience, an animated explainer video is the perfect solution. Contact us today to learn more about our services and to get started on your video.

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Explainer Video Services

Motion Graphic Explainers
Motion graphic explainers are a simple and effective way to explain your product or service to customers. They use animated graphics and text to convey your message in a clear and concise way. Motion graphic explainer videos are also relatively inexpensive to produce, making them a great option for businesses on a budget.
Character Explainer Videos
Character-driven explainer videos use animated characters to tell your story and engage your audience. Characters can help to make your videos more relatable and memorable, and they can also be used to explain complex concepts easily. Character-driven explainer videos are a great option for businesses that want to create a more engaging and memorable video experience for their customers.
Hybrid Explainer Videos
Hybrid explainer videos combine the elements of motion graphics and characters. They use animated characters to drive the story and engage the audience, while also using motion graphics to explain complex concepts and convey key messages. Hybrid explainer videos are a great option for businesses that want the best of both worlds: a video that is both engaging and informative.

What Our Clients Say

"This project has been a great collaboration of creative skill sets and we were thrilled to work with the team at Motionlab. The reaction to this piece has been outstanding. We couldn’t have asked for a better, or more timely outcome.” Eric O’Brien Creative Director, Digilante

“Motionlab were great to work with. Nothing was ever too hard and even the most ridiculous deadlines were dealt with calmly and always met. Luke always had a solution and came up with great ideas to enhance the project.” Laila Takesh Producer, Lavender

“Luke and the team at Motionlab were brilliant to collaborate with on this very special animated film for Kids’ HelpLine. Their attention to detail, flexibility and creative instincts helped deliver a stunning end product.” Mick Elliott Producer, Nickelodeon

"For me, Motionlab has demonstrated experience in delivering quality animation and VFX work in a variety of styles and formats for multiple media. When considering any kind of media in this field, Motionlab are at the top of the list of partners I want to work with.” Anton Blajer Creative Director, OMG Creative

“Luke & the team at Motionlab are phenomenal. They deliver exceptional work, to budget & on time. They are very collaborative throughout the storyboarding process, which always leads to highly engaging creative. We will continue to work with them.” Chris Parker Managing Director, Awaken

“Working with Motionlab this animation was an absolute pleasure! They were fun to work with, super professional and really understood us. The quality was nothing short of amazing! I couldn’t recommend them highly enough!” Dirk Gollnow Creative Director, HotelClub

"We absolutely loved working with Luke and the team at Motionlab. The quality of work was outstanding and they really took the time to understood exactly what we were trying to achieve. We couldn’t be happier with the results and look forward to working with them again." Dominic de Beaujeu Creative Director, Coca-Cola Amatil

“Luke and the team at Motionlab are absolute experts in their field. Their creative animations are of the highest standard, they can work to a budget and are well organised, quick and efficient. I throughly recommend them.” Geff Harper Creative Director, Engaging Communications

“Thanks Luke - you've done a great job! The animations look amazing.” Rebecca Chalmers Producer, The Hallway

We worked with Motionlab to create an animated video on cyber security inspired by Star Wars, and were really happy with the result! The team was easy to work with, responsive, and extremely talented. There is no doubt we will work with them again!’ Sharlie Raymond Marketing Manager, Outcomex

Frequently Asked Questions

What is an Explainer Video?

An explainer video is a short video that explains a product, service, or concept in a clear and concise way. They can be used for a variety of purposes, such as marketing, sales, and customer support.

They are typically 1-3 minutes long, and they use a variety of techniques to engage the viewer, such as animation, music, and voiceover.

They can be used to explain complex concepts in a simple way, or to introduce a new product or service to the market.

They are a powerful tool for businesses of all sizes. They can help businesses to increase brand awareness, generate leads, and drive sales.

If you’re looking for an animation explainer video company to bring your vision to life, just reach out and we’d love to hear from you.

What are the benefits of using explainer videos?

Explainer videos offer a number of benefits, including:

They can help you to capture attention and engage your audience. Explainer videos are visually appealing and easy to watch. They can help you to grab your audience’s attention and keep them engaged throughout your message.
They can help you to explain complex concepts in a simple and understandable way. Explainer videos can help you to break down complex concepts into smaller, more manageable pieces. They can also use animation and other visuals to help your audience understand complex concepts more easily.
They can help you to drive conversions at all stages of the sales funnel. Explainer videos can be used to attract new leads, nurture existing leads, and convert leads into customers. For example, you can use explainer videos on your website to introduce your product or service to potential customers, or you can use them in email marketing campaigns to nurture existing leads.
They can help you to build brand awareness and create a positive image of your brand in the minds of your target audience. Explainer videos can help you to tell your brand story and to communicate your brand values in a way that is both engaging and memorable.

If you’re looking for a creative team to help you with your next explainer video animation, contact us today and let’s chat!

What are the different types of explainer videos?

There are many different types of explainer videos, but some of the most common include:

Motion Graphic Explainers: Motion graphic explainers are a simple and effective way to communicate your message using animated graphics and text. They’re a great option for businesses that want to create a clear and concise explainer video without spending a lot of money.
Character Explainer Videos: These explainer videos use animated characters to tell your story and engage your audience. They’re a great option for businesses that want to create a more engaging and memorable explainer video. Characters can help to make your videos more relatable and fun to watch, and they can also be used to explain complex concepts in a more engaging way.
Hybrid Explainer Videos: Hybrid explainer videos combine the elements of motion graphic explainer videos and character-driven explainer videos. They’re a great option for businesses that want the best of both worlds: a video that is both engaging and informative.

No matter what your needs are, we’re confident that we can create an explainer video animation that you’ll be happy with. So don’t hesitate to contact us and learn more about how we can help you.

How much does it cost to produce an explainer video with Motionlab?

The cost of producing an explainer video with Motionlab can vary depending on a number of factors, such as the length of the video, the complexity of the animation, and the number of revisions. However, most explainer videos range in price from $10,000 to $25,000.

Motionlab offers a variety of pricing packages to fit different budgets and needs. We also offer a free consultation to help you determine the best type of explainer video for your business and to get a quote for your project.

The best way to get an accurate quote is to contact us and discuss your specific needs. We’re always happy to help you create a video that you’ll love.

How long does it take to produce an explainer video?

The production time for an explainer video with Motionlab can also vary depending on a number of factors. However, most explainer videos can be produced within 4-8 weeks.

Motionlab works with clients to develop a production timeline that meets their needs. We also offer a variety of services to help expedite the production process, such as scriptwriting, storyboarding, and voiceover recording.

To find out more accurately how long your animated explainer video production will take, contact us and we’ll let you know after we learn a bit more about your requirements.

How do I get started with creating an explainer video?

To get started with creating an explainer video with Motionlab, you can simply contact us via our contact page for a free consultation. We will discuss your goals, your budget, and your timeline, and we will help you to choose the right type of explainer video for your needs.

From that point on, we can provide a formal quote for approval. Once approved, we’ll begin the process.

Sound good? Contact us Today and let’s get started.

Need an explainer video?

Contact us today for a free consultation. We’ll help you choose the right type of explainer video for your business and create a video that will help you achieve your goals.

Let's Get Started