We partnered with CarFinder to create a quirky and memorable animated campaign featuring Fred, the “Blue Arsed Fly.” Using a hand-drawn, playful style, the animation follows Fred as he buzzes around, illustrating the chaotic process of car buying and how CarFinder simplifies it.
The light-hearted and dynamic visuals highlight key benefits such as personalised searches, expert model advice, insider access to industry data, and price negotiation. The bold typography, vibrant colours, and humorous tone reinforce CarFinder’s promise to save customers time, money, and effort.
This project demonstrates our ability to bring imaginative concepts to life while clearly communicating value, making complex services engaging and accessible.