Animation Studio Melbourne - Motionlab

Welcome to Motionlab Animation Studio in Melbourne, Australia. We create award-winning 2D and 3D animated videos, television commercials, motion graphics and explainer videos for companies around Australia.

Our animators love helping Australian brands and agencies connect with their audiences through high quality animation. No matter your project's scope or deadline, we collaborate closely with you to deliver a solution that’s perfect for you!

Ready to see your ideas come to life? Let's chat and create something amazing together.

Featured Work

NSW Smart Places

- Explainer Videos -

Scooti Ridesharing App

- Explainer Videos -

NRL CRL – Confidence

- 2d Animation -

Raw Challenge

- -


- Motion Graphics -

Atlassian – Customer Support Services

- -

RedBalloon – Home Grown

- Motion Graphics -

Coast 2 Coast

- Motion Graphics -

What We Do

  • 2d Animation

    2D animation is a popular choice in marketing for its cost-effectiveness and stylish appeal, offering brands a unique way to stand out. It’s versatile and impactful, ideal for explaining products, sharing brand stories, and enhancing customer engagement. Using flat images to create motion, 2D animation is used widely in explainer videos for marketing, advertising, and educational purposes.

  • 3d Animation

    When premium realism matters, 3D animation is your best friend. Yes, it’s a step up in cost from 2D, but the investment pays off for projects demanding unmatched fidelity. Don’t settle for flat visuals when you can showcase your brand in breathtaking detail. 3D animation pushes the boundaries of storytelling, creating a connection that transcends reality.

  • Motion Graphics

    Motion Graphics combines the principles of graphic design with 2D and 3D animation techniques to convey information, and tell stories through movement. While traditional animation focuses on characters and environments, motion graphics takes a more abstract approach, using graphics and typography as the primary storytelling tools.

  • Explainer Videos

    Confused by your product? Let an explainer video do the explaining! Explainer videos are short and engaging videos that break down complex ideas into easy-to-understand pieces. They focus on the “why” behind your product or service, not a hard sell. This informative approach builds trust and leaves viewers wanting to learn more – the perfect springboard for a future purchase!

What Our Melbourne Clients Say

Anton Blajer "For me, Motionlab Animation Studio has demonstrated experience in delivering quality animation and VFX work in a variety of styles and formats for multiple media. When considering any kind of media in this field, Motionlab are at the top of the list of partners I want to work with.” Anton Blajer Creative Director, OMG Creative Melbourne
Francesca Sonand We found Motionlab online and they were exactly what we were looking for to engage our customers. We had an idea in our heads of what we wanted and Motionlab were able to realise that idea and give us a great video! Francesca Sonand Brand Manager, BioRevive Melbourne
Deb Clemens Working with Motionlab was seamless, easy and hassle-free. They understood what we wanted to achieve in all our digital adverts and we're very happy with the results. Deb Clemens Marketing Manager, ENT Technologies Melbourne
Paolo Valle We had the pleasure of working with the team at Motionlab in creating our 3D product animations. Their quality of work is first class and all animations were well received from all the stakeholders of the business. Highly recommend the team at Motionlab. Paolo Valle Marketing Specialist, Reflex Melbourne

Frequently Asked Questions

How does Motionlab tailor its services for Melbourne brands and agencies?

At Motionlab, we pride ourselves on our deep understanding of the Melbourne market. We recognise that Melbourne is a vibrant, diverse city with a unique cultural and business landscape. To tailor our services, we start by conducting thorough market research to understand the latest trends and consumer behaviours specific to Melbourne.

We also engage in regular consultations with our clients to fully grasp their brand values, target audience, and specific objectives. This ensures that our animations are not only visually stunning but also resonate with the local audience, reflecting Melbourne’s dynamic culture and distinct style.

How long should my animated video be?

The ideal length depends on your goals and audience. Generally, 15-second to 2-minute videos work well. Shorter videos (15-30 seconds) are great for social media and ads, while longer videos (1-2 minutes) are better for more informative or entertaining content. Our team can help determine the ideal length during our free consultation.

What is the difference between 2D and 3D animation, and which is right for my project?

2D animation offers timeless appeal and versatility, perfect for explainer videos, character-driven stories, and more. 3D animation creates a captivating sense of depth and realism, ideal for product demonstrations or showcasing intricate designs. Our free consultation can help determine the best style for your project.

Do you offer post-production services?

Yes, we offer a comprehensive range of post-production services to ensure that your animation is polished and professional. Our post-production capabilities include editing, sound design, voiceover integration, and visual effects. We believe that the post-production phase is critical to the overall quality of the final animation, and we take great care to enhance the visual and auditory elements to create a cohesive and engaging experience.

Whether you need subtle tweaks or extensive post-production work, our team is equipped to handle all aspects to ensure your animation stands out.

Can you handle large-scale projects for major Melbourne events and campaigns?

Absolutely! Motionlab has extensive experience managing large-scale projects, whether they are for major Melbourne events, corporate campaigns, or high-profile marketing initiatives. We have a dedicated team of skilled animators, project managers, and creative directors who work collaboratively to ensure that every aspect of the project is executed to the highest standard. Our process includes detailed planning, rigorous quality control, and constant client engagement to ensure that the final product meets all expectations and deadlines. We understand the high stakes of major campaigns and events and are committed to delivering exceptional results.

How do you ensure the animations align with our Melbourne brand identity?

Ensuring that our animations align with your brand identity is a fundamental aspect of our process at Motionlab. We begin by conducting in-depth consultations to understand your brand’s core values, visual style, and messaging goals. This involves reviewing your brand guidelines, existing marketing materials, and any specific requirements you have. Throughout the animation production process, we maintain close collaboration with your team, providing regular updates and seeking feedback at key stages. This iterative approach allows us to make adjustments and refinements to ensure that the final animation is a true reflection of your brand’s identity and resonates with your target audience.

Can you show me examples of your animation work?

Absolutely! Our animation portfolio showcases a diverse range of styles and projects, demonstrating our team’s versatility and expertise. From captivating explainer videos to heartwarming character-driven stories, our portfolio highlights the power of animation to connect with audiences.

Do you offer a free consultation to discuss my project needs?

Yes! We believe in open communication and collaboration. Our free consultations allow you to discuss your project goals, ask questions, and understand how Motionlab can bring your vision to life. This ensures we’re on the same page and can develop an animation solution that meets your requirements. If you have a project in mind that you’d like to discuss, contact us Today and we’d be happy to chat.

Can you create animations that adhere to specific Melbourne industry standards?

Yes, Motionlab is well-versed in creating animations that adhere to the specific standards and regulations of various industries in Melbourne. Whether it’s complying with advertising guidelines, meeting educational content standards, or aligning with industry-specific regulations, we ensure that our animations meet all necessary requirements.

Our team stays updated with the latest industry standards and works closely with clients to understand their specific needs. This attention to detail ensures that the final product is not only visually appealing but also fully compliant with all relevant standards and regulations.

How do you ensure the final animation meets my vision?

We prioritise clear communication and regular revisions throughout the animation process. You’ll receive opportunities to provide feedback at every stage, from initial concept development to final delivery. Our team is dedicated to exceeding your expectations and delivering a final product that you’re truly happy with.

What are your turnaround times for animation projects?

The turnaround time for an animation project at Motionlab varies based on the project’s complexity and scope. For simpler projects, such as a basic explainer video or short promotional animation, the typical timeline ranges from 4 to 6 weeks. This includes initial concept development, storyboarding, animation production, and final revisions. For more complex projects, like detailed 3D animations or large-scale marketing campaigns, the timeline can extend to several months. We prioritise clear communication and regular updates throughout the project to ensure that timelines are met and clients are always informed of progress.

What are the costs involved in an animation project?

The costs for an animation project at Motionlab depend on various factors, including the complexity of the animation, the length of the video, and any specific requirements or customisations. We strive to offer competitive pricing while ensuring high-quality outcomes. During our initial consultation, we discuss your project in detail to understand your needs and budget constraints.

Based on this information, we provide a transparent and detailed quote that outlines all costs involved. We also offer flexible pricing options and can work with you to find solutions that meet your budget while delivering the best possible results.

Is Motionlab one of the top animation companies in Melbourne?

Melbourne boasts a wealth of fantastic animation studios, and it’s hard to go wrong with many of them. While we wouldn’t claim the title of ‘best’ ourselves, we invite you to explore our portfolio and read our testimonials. Our work and our clients’ words speak volumes about the quality and creativity we bring to every project. Take a look and see for yourself if Motionlab is the right fit for your animation needs.

Let's Bring Your Vision to Life

Our team is here to transform your ideas into captivating animations. With flexible packages to suit any budget or deadline, let’s create something extraordinary together.

Get in Touch