Motionlab: Animation Studio Melbourne

Welcome to Motionlab Animation Studio in Melbourne. We create award-winning 2D and 3D animated videos, television commercials, motion design and explainer videos for companies around Australia.

Our animators love helping Australian brands and agencies connect with their audiences through high quality animation. No matter your budget or deadline, we’ll work closely with you to craft a solution as unique as your needs.

Featured Animations

Smart City Powered by Outcomex

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Coast 2 Coast

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Protect Plus

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Kids Helpline

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Sydney Trains – RiSP Video 2

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NSW RFS – Firefighter

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Our Services

  • 2d Animation

    2D animation is a popular choice in marketing for its cost-effectiveness and stylish appeal, offering brands a unique way to stand out. It’s versatile and impactful, ideal for explaining products, sharing brand stories, and enhancing customer engagement. Using flat images to create motion, 2D animation is used widely in explainer videos for marketing, advertising, and educational purposes.

  • 3d Animation

    When premium realism matters, 3D animation is your best friend. Yes, it’s a step up in cost from 2D, but the investment pays off for projects demanding unmatched fidelity. Don’t settle for flat visuals when you can showcase your brand in breathtaking detail. 3D animation pushes the boundaries of storytelling, creating a connection that transcends reality.

  • Motion Graphics

    Motion Graphics combines the principles of graphic design with 2D and 3D animation techniques to convey information, and tell stories through movement. While traditional animation focuses on characters and environments, motion graphics takes a more abstract approach, using graphics and typography as the primary storytelling tools.

  • Explainer Videos

    Confused by your product? Let an explainer video do the explaining! Explainer videos are short and engaging videos that break down complex ideas into easy-to-understand pieces. They focus on the “why” behind your product or service, not a hard sell. This informative approach builds trust and leaves viewers wanting to learn more – the perfect springboard for a future purchase!

What Our Clients Say

Eric O’Brien "This project has been a great collaboration of creative skill sets and we were thrilled to work with the team at Motionlab Animation Studio. The reaction to this piece has been outstanding. We couldn’t have asked for a better, or more timely outcome.” Eric O’Brien Creative Director, Digilante
Laila Takesh “Motionlab Animation Studio were great to work with. Nothing was ever too hard and even the most ridiculous deadlines were dealt with calmly and always met. Luke always had a solution and came up with great ideas to enhance the project.” Laila Takesh Producer, Lavender
Mick Elliott “Luke and the team at Motionlab Animation Studio were brilliant to collaborate with on this very special animated film for Kids’ HelpLine. Their attention to detail, flexibility and creative instincts helped deliver a stunning end product.” Mick Elliott Producer, Nickelodeon
Anton Blajer "For me, Motionlab Animation Studio has demonstrated experience in delivering quality animation and VFX work in a variety of styles and formats for multiple media. When considering any kind of media in this field, Motionlab are at the top of the list of partners I want to work with.” Anton Blajer Creative Director, OMG Creative Melbourne
Chris Parker “Luke & the team at Motionlab Animation Studio are phenomenal. They deliver exceptional work, to budget & on time. They are very collaborative throughout the storyboarding process, which always leads to highly engaging creative. We will continue to work with them.” Chris Parker Managing Director, Awaken
Dirk Gollnow “Working with Motionlab Animation Studio this animation was an absolute pleasure! They were fun to work with, super professional and really understood us. The quality was nothing short of amazing! I couldn’t recommend them highly enough!” Dirk Gollnow Creative Director, HotelClub
Dominic de Beaujeu "We absolutely loved working with Luke and the team at Motionlab Animation Studio. The quality of work was outstanding and they really took the time to understood exactly what we were trying to achieve. We couldn’t be happier with the results and look forward to working with them again." Dominic de Beaujeu Creative Director, Coca-Cola Amatil
Geff Harper “Luke and the team at Motionlab Animation Studio are absolute experts in their field. Their creative animations are of the highest standard, they can work to a budget and are well organised, quick and efficient. I throughly recommend them.” Geff Harper Creative Director, Engaging Communications
Rebecca Chalmers “Thanks Luke - you've done a great job! The animations look amazing.” Rebecca Chalmers Producer, The Hallway
Sharlie Raymond We worked with Motionlab Animation Studio to create an animated video on cyber security inspired by Star Wars, and were really happy with the result! The team was easy to work with, responsive, and extremely talented. There is no doubt we will work with them again!’ Sharlie Raymond Marketing Manager, Outcomex

Frequently Asked Questions

How much does it cost to hire an animation studio?

Animation costs depend on several factors, including the animation style you choose, the complexity of your project, and the overall scope of work. Simpler projects, like short explainer videos with basic 2D animation, typically start around $6,000+GST. Most projects fall within a range of $15,000-$25,000+GST, offering a great balance between affordability and impactful storytelling. For premium projects with highly detailed 3D animation or extensive character development, costs can range from $30,000-$50,000+GST.

We understand that budgets are important, and we’re happy to work with you to find a solution that fits your needs. If you’re unsure about the cost, feel free to contact us for a free estimate tailored specifically to your project requirements.

Which animation studio is the best in Melbourne?

Melbourne is a thriving hub for animation, boasting a diverse range of top-notch animation companies, including Motionlab. We’re incredibly proud to be an integral part of this vibrant and dynamic animation community, which comprises talented studios that consistently produce world-class content for both local and international clients. This community’s creative energy and innovative spirit are a constant source of inspiration, driving us to push boundaries and deliver exceptional work that resonates with audiences worldwide.

What are the benefits of animation?

Animation offers many benefits for brands in marketing and communication. Here are five key benefits:

  1. Bring any concept to life: Animation allows you to bend the laws of nature and effortlessly bring complex or fantastical ideas to life, letting your imagination run wild.
  2. Give context to your ideas: Animated videos provide context in ways impossible in real life, helping visualise abstract concepts and zooming out to show the bigger picture.
  3. Strike the right tone: Animation enables conveying a wide range of emotional tones effectively, ensuring clarity and resonance with your audience.
  4. Visually represent abstract ideas: Animation excels at visually capturing challenging concepts, from global logistics to complex technologies, with clarity and conciseness.
  5. Easily manage video production: Unlike live-action videos, animation production is not constrained by factors like location or weather, offering full control and easy experimentation.
Are animators in demand in Australia?

Yes, animators are in demand in Australia, particularly in Melbourne, which is home to a thriving animation industry. The demand for skilled animators is driven by the growth of the animation industry, which includes film, television, advertising, and video games. At Motionlab, we’re always on the lookout for talented animators to join our team.

The demand for animators is also driven by the increasing need for engaging visual content in marketing and advertising campaigns. Companies are looking for innovative and creative ways to communicate their message, connect with their audience, and stand out in a crowded market. At Motionlab, we’re experienced in creating high-quality animation that drives results and meets our clients’ goals.

What's the process like working with Motionlab?

We take a collaborative approach, keeping you informed and involved throughout the entire animation process. Here’s a breakdown of what to expect:

  1. Discovery: We’ll get to know your product or business, understand your goals, target audience, and the message you want to convey.
  2. Planning & Scripting: Based on the discovery phase, we’ll create a detailed production plan with milestones, review points for your feedback, and deadlines. We’ll then write a script that effectively communicates your message in the desired tone.
  3. Creative Development: We’ll assemble a dedicated team, create a storyboard outlining the animation flow, and define the overall visual style.
  4. Animation & Sound Design: This is where the magic happens! We bring your storyboard to life with animation, professional voiceover, and sound effects.
  5. Delivery & Revisions: Once you’re happy with the animation, we’ll deliver it in high-quality video format. We’re flexible and incorporate revisions throughout the process to ensure your satisfaction.
What styles of animation do you create?

Our animation team boasts a diverse skillset! We excel in crafting both 2D and 3D animation styles, allowing us to bring your characters to life with personality in 2D or showcase complex concepts with clarity in 3D.

We’re also open to exploring the boundaries of animation with hybrid styles that blend 2D and 3D elements for a truly unique aesthetic. This versatility ensures we can tailor the animation style to perfectly complement your project’s vision.

Whether you envision a classic 2D approach, a dynamic 3D experience, or a captivating blend of both, we can create impactful visuals that resonate with your audience and effectively communicate your message.

What types of clients do you work with?

We’re fortunate to partner with a diverse range of brands and agencies, not just in Melbourne but across all of Australia! From innovative startups taking their first steps into the market to established brands looking to refresh their image, we collaborate with businesses of all sizes and across various industries.

Advertising agencies also trust us to bring their creative visions to life through animation, and we’ve had the pleasure of working with government departments on impactful public awareness campaigns. Wherever animation can add value and help our clients achieve their goals, we’re here to bring their stories to life with creativity and expertise.

Why should I choose Motionlab?

Here are 6 reasons why we feel you should choose Motionlab for your next animation project:

  1. Uncompromising Quality: We craft award-winning animations that capture your brand’s essence and deliver exceptional results.
  2. Value Over Price: We maximise your return on investment. We find the perfect balance between budget and impact, ensuring your animation is a strategic asset.
  3. Seamless Communication: We keep you informed and involved every step of the way. You’ll always know exactly what’s happening with your project.
  4. Unmatched Experience: Since 2010, we’ve delivered hundreds of successful projects, honing our craft and building a proven track record.
  5. Flexible Approach: Whether it’s budget constraints, tight deadlines, or a specific animation style you’re after, we offer tailored solutions to meet your unique needs.
  6. Stellar Reputation: Motionlab’s numerous industry awards and glowing testimonials from satisfied clients underscore our commitment to delivering exceptional animation experiences.

Let's Get Started

If you have an animation project in mind, we’d love to hear from you! Reach out to us below and we’ll get back to you within 24 hours to discuss your project in more detail.

Contact Us