Motionlab: Animation Studio for Brisbane Brands
Motionlab is an Award-Winning Motion Graphics and Animation Studio for Brisbane Brands.
Since 2010, we've been partnering with leading brands and agencies of all sizes to create high quality and visually engaging animated videos that help businesses achieve their goals.
We’re here to work closely with you to craft a solution as unique as your needs, no matter your budget or deadline.
Animation Services Brisbane
2D animation is a cost-effective and visually appealing choice for modern marketing. Its versatility allows for various visual styles, making it suitable for different campaigns, from explainer videos to social media ads. Its eye-catching appeal and capacity to simplify complex information and create emotional connections with viewers make it an excellent option for effective brand marketing.
3D animation, though pricier than 2D, delivers unparalleled realism and polish to animated video productions. The style offers lifelike visuals which enhance customer comprehension and engagement, offering a premium edge for your brand. The style suits diverse marketing requirements and is a worthy investment for any brand wanting to impress.
In recent decades, Motion Graphics has gained widespread popularity, thanks to leading studios like Buck and Giant Ant. Unlike traditional animation, Motion Graphics takes an abstract approach, using graphics and typography as its primary storytelling tools. This sets it apart from character and environment-centric approaches in animation.
Character Animation is the key to infusing your animated video with personality and charm. When you have a story to share, nothing quite matches its capacity to inject life, emotion, and character. It outshines all other animation styles and even general video production in its ability to convey your narrative with authenticity and vitality.
Consider an Explainer Video animation for your next brand message if you need to simplify things. Audiences often find traditional advertising off-putting. Why not take a refreshing approach and straightforwardly present your product or service without the usual sales pitch? You’ll likely be pleasantly surprised by the results. Check out some Explainer Video examples here.
Stay connected with your audience through captivating Social Videos. These animations provide an affordable way to deliver entertaining and informative content that aligns with your industry. Take the plunge and witness firsthand how your audience and engagement metrics flourish when you employ this engaging strategy to foster a deeper connection with your followers.
What Our Clients Say
Frequently Asked Questions
The cost of animation production in Brisbane varies depending on the complexity of the project, the style of animation, and the length of the video.
For something really simple, you should expect to pay around $7k for a minute of 2D animation. Nothing too fancy, just graphics and type moving over a spoken voice over and music. If you’re curious, check out some examples in our portfolio which reflect this kind of budget.
Moving on up, if you’re after an animated video for your Brisbane brand that is more premium and simply better than all your competitors, expect to pay a little bit more. If all your competitors are doing basic 2d animation and you come out with something absolutely amazing that just blows peoples socks off, who do you think clients will be drawn to more? Putting marketing budgets into perspective, it can be a very worthwhile investment to spend a bit more for higher quality animated video if the budget is available. At the $20-25k price point for a minute of animation, you can expect something really good and in most cases better than what your competitors are putting out.
But it doesn’t stop there. Big brands like Google, Dropbox, Nike and most banks have got money to burn! They’re all trying to outdo each other with their animated video marketing efforts. It’s not uncommon for them to spend upwards of $100k on animated videos if they’re trying to smash a really big goal. Spending that amount of money allows for the absolute best of the best when it comes to quality and attention to detail. The good news is that you can spend around half that amount of that in Brisbane and get pretty comparable quality.
It is important to note that the above prices are just estimates. The actual cost of your project will vary depending on your specific needs and requirements. If you have a project in mind you’d like to discuss further and get some insight into possible costs and approaches, we’d love to hear from you. Give us a bell.
Brisbane is home to many amazing animation studios! If you research your options, you can’t actually go wrong. The quality of work all these studios are producing in recent years is top-notch!
So what makes us different and why should you work with us? Here are a few reasons we feel give us the edge:
- Quality. We always go the extra mile because we know that our clients expect nothing less than the best.
- Creativity. As artists first and foremost, we love bringing this passion to each new project we take on.
- Communication. We value your input and keep you in the loop at every stage of the production.
- Understanding. We take the time to understand your goals so we can deliver a better outcome.
- Flexibility. However small your budget or tight your deadline, we’ll do whatever we can to make it work.
So there you have it. Are we the best animation studio in Brisbane for your brand and project goals? Have a look through our portfolio of work and decide for yourself. And if you’re up for it, let’s have a chat and see if we’re a good fit for each other.
Over the past 13 years, we’ve refined our animation production process for our Brisbane clients to be as smooth-sailing and hassle free as possible for our clients. Each animation production typically has 6 stages involved with each requiring an approval process before we advance further. This ensures we don’t have to backtrack and make unnecessary changes that would otherwise add cost and production time to the project.
- Stage 1 – Discovery. This involves learning about our client’s project goals and how best to communicate their message. We get to know their target audience, the desired tone and style of the video, and any specific requirements.
- Stage 2 – Script. Once the client’s goals are understood, we write a voice over script that covers all of the key messaging and has the desired tone. The script is then reviewed and approved by the client before moving on to the next stage.
- Stage 3 – Design. Motionlab then creates a rough storyboard to visualise the flow of the video and the key scenes. The storyboard is also used to develop an original style for the video. Once the storyboard is approved, Motionlab creates all of the illustration frames and required assets.
- Stage 4 – Animation. Once the artwork is complete, Motionlab begins animating the video. This involves bringing the illustrations to life by adding movement and effects. Motionlab works closely with the client throughout the animation process to ensure that the video is meeting their expectations.
- Stage 5 – Audio. Once the animation is complete, Motionlab records the voice over, adds music, and sound effects. The audio is then mixed and mastered to create a finished product.
- Stage 6 – Delivery. Once the video is approved by the client, Motionlab delivers all of the video files in high quality MOV or MP4 format.
If you are a Brisbane brand looking for an animation studio that can deliver high-quality results, then contact us today. We would be happy to discuss your project and provide you with a free consultation.
Just reach out to us via our contact page and we’ll get back to you in record time! We can then look at scheduling a consultation to discuss your project in more detail. Or if you want to keep it on email, that’s also fine.
After you reach out to us and we learn more about your project, we can then provide you with a quote and estimated timeline for completion. The quote will be based on the scope of work, the complexity of the video, and the desired deadline.
If you are happy, you can then proceed with the project. It’s as simple as that 🙂 We love working with Brisbane brands and are excited to help you create an amazing animated video!
Ready to talk?
No matter your budget or deadline, we’re here to work closely with your Brisbane brand to craft a solution as unique as your needs. Sound good? We’re ready when you are.Let's Get Started