NSW RFS – Firefighter / Character Animationview projectview
HotelClub Future State / Motion Graphicsview projectview
Art is Theft / 2d Animationview projectview
Coast 2 Coast / Motion Graphicsview projectview
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Motionlab are an award-winning animation and motion graphics studio based in Sydney and Melbourne, Australia. Working with leading brands and advertising agencies, we produce character animation and motion graphics for Television Advertising, Broadcast Design, Online Video, Music Videos and more.
You see Motion Graphics all the time – on TV and YouTube and a million websites – because they help communicate complex messages in an easy-to-understand and visually engaging way. By adding motion to your words, photos, and/or illustrations, you bring another dimension to your presentation, which enhances your story and amplifies your message.
Character Animation breathes life, emotion and personality into stories. Viewers naturally relate to characters, and incorporating them into video projects are a great way to give your story a distinct personality. Our character animators can be likened to actors with a pencil (or mouse), living out their hollywood dreams one keyframe at a time.
One of the most common and recognisable techniques, the flat 2D Animation style is a staple of Saturday morning kids’ shows – yet has also been used to create some of the most beautiful and memorable films of all time, such as Bambi and Snow White. Extremely versatile, and easily combinable with live action and 3D animation, 2D has a look all its own and is limited only by your imagination.
3d Animation has revolutionised the industry, giving artists the tools to create amazingly lifelike and detailed worlds from scratch. Limited only by our imagination, our tech-savvy team can produce stunning visuals that bring a heightened realism to your project, while boosting the impact of your story. If you’d like to add the third dimension to your next project, drop us a line today.
Animation can help tell the story of your song in ways that live action can only dream of. Whether it’s crafting a band promo, or creating an innovative Music Video packed with eye candy, we can help realise your vision, even within the constraints of a tight budget. Your music deserves a showcase that’s polished and broadcast-ready. We’re ready to collaborate with you to make that happen.
With rapid advances in technology, marketers are turning more and more to animation as an effective and economical way to maximise creativity and avoid the hassles of live-action shoots. With no locations or actors to worry about, advertisers and artists can free their imaginations and work together to create a spot that grabs the viewer and stays with them long after its 15 or 30 seconds are over.
From show packaging and titles, to Idents and Openers, we offer a one-stop solution for promotion, branding and all forms of broadcast design. Whatever your needs and preferred look – 2D, 3D, or a mix of both – we’ll work with you to craft an image that connects with audiences and distinguishes your brand. As master storytellers, we know how to bring an idea to life, seamlessly and affordably.