Welcome to Motionlab, Sydney’s Leading Animation Studio
Motionlab is an Award-Winning Animation and Motion Design Studio based in Sydney, Australia.
Since 2010, we've partnered with leading brands and agencies to create award-winning animated videos that engage, inform and inspire audiences through creativity and uncompromising quality.
No matter your budget or deadline, we’re here to work closely with you to craft a solution as unique as your needs.
One of the most common and recognisable techniques, the flat 2D Animation style is a staple of Saturday morning kids’ shows – yet has also been used to create some of the most beautiful and memorable films of all time, such as Bambi and Snow White. Extremely versatile, and easily combinable with live action and 3D animation, 2D has a look all its own and is limited only by your imagination.
3d Animation has revolutionised the industry, giving artists the tools to create amazingly lifelike and detailed worlds from scratch. Limited only by our imagination, our tech-savvy team can produce stunning visuals that bring a heightened realism to your project, while boosting the impact of your story. If you’d like to add the third dimension to your next project, drop us a line today.
Motion design is a dynamic and creative discipline that combines graphic design principles with 2D and 3D animation techniques to convey information, tell stories, or evoke emotions through moving visuals. It encompasses the art of crafting stylised graphics and typography with character animation and fluid transitions to create captivating and fluid motion sequences.
Explainer videos simplify and clarify businesses, products, services, or topics effectively through well-crafted scripts and demonstrative animations. They use a conversational tone, captivating visuals, and brevity to ensure viewers not only comprehend the content but also view the creator as their preferred choice for collaboration.
What our clients say
Frequently Asked Questions
The cost of animation can vary depending on the complexity and scope of your project. For a minute of 2D or 3D animation production, expect to pay upwards of $7,000+GST for a relatively simple project. However, if your vision demands intricate character animations and breathtaking detail, the cost can soar to $50,000+GST or more.
Our experience has shown that the sweet spot for most clients lies within the $20-25,000+GST range. This price point strikes a harmonious balance between affordability and exceptional quality, ensuring that your animated video captivates your audience without straining your budget.
Budgetary constraints shouldn’t hinder your creative aspirations. We’re committed to working closely with you to craft a video that aligns with your financial limitations and project goals. We can tailor the video’s length or employ simpler animation styles to achieve cost-effectiveness without compromising the essence of your message.
The most effective way to determine an accurate quote is to just reach out and contact us. We’re always eager to collaborate with you, bringing your vision to life through the transformative power of animation.
At Motionlab, our animation studio understands that creating an animated video for the first time can be daunting. That’s why we’ve developed a tried-and-tested process that’s risk-free, collaborative, and easy-going.
Here’s a quick overview of our process:
- Discovery: We’ll start by getting to know you and your project. We’ll talk about your organisation, your goals for the video, your budget, your target audience, and how you want to communicate your message. The better we understand your needs, the better we can produce a video that meets them while delivering the results you’re hoping for.
- Script Writing: Based on our initial consultation and your project brief, our writer will create a voiceover script that meets all of your requirements and achieves your desired results.
- Voice Over Recording: We’ll send you a selection of voiceover artists to choose from. Once you’ve chosen an artist, we’ll book them into a recording studio where a sound engineer will record their performance of the script. You’re welcome to direct the recording session in person or over the phone.
- Storyboard and Style Development: We’ll create a rough storyboard to pre-visualise the structure and flow of the entire animation. This is basically a sequence of roughly sketched frames with the voiceover script and director notes on how things might move. We’ll also develop a range of original style treatments so you can see some options for how the animation will look and feel before we start animating.
- Artwork: Once you’ve approved the storyboard and style, it’s time to develop each frame from the storyboard into finished artwork. This may also include additional assets, character poses, different angles, effects, and anything else our animators need before they can start animating.
- Animation: This is where the magic happens! We combine the storyboard, artwork, and voiceover to add movement to the project and bring our artwork to life with beautiful detail.
- Music and Sound Design: A quality animation production is rarely complete without the addition of music and sound design. In this final stage of production, we’ll source a range of music tracks for you to choose from that best suit the tone of the video. Our sound designer will then add custom sound effects to give the animation more depth, accentuate key visuals, and keep viewers engaged.
- Sign-Off: That’s it! Your video is complete! We’ll export it based on your technical requirements and deliver it to you. If you need help figuring out how to host it, where to place it, or how to market it, we’re happy to help.
We hope this gives you a better understanding of our process! If you’re looking for an animation partner to help you create a video that will wow your audience, then contact us today. We’re here to help you every step of the way.
Our animation studio produces most animation productions in roughly 6-8 weeks all up. This allows a comfortable amount of time for client feedback as well as time for us to make any required changes. Having said that, simple and straight forward projects can be executed by our studio in as little as 3-4 weeks and more complicated or longer productions can take months to produce.
If you have an important deadline that needs to be hit, tell us and we’ll let you know if it’s possible or not. In some instances, we can just ramp up our production team size to get more done in less time.
We’re passionate about our work and we love telling stories. Contact us today and let’s get started on yours.
We work with clients around Australia and across all industries. Most of our clients come from Sydney, Melbourne and Brisbane but we also get a number of jobs each year from other cities like Adelaide, Hobart and Perth.
Despite the majority of our work coming from Australia, we also offer our services to clients around the world which can have some great cost savings due to currency exchange rates. Eg. We are a very affordable option for clients in United States of America and parts of Europe.
We’re committed to working closely with our clients to bring their visions to life. Contact us today and let’s start collaborating on your next project.
Our animation studio in Sydney creates all sorts of animated videos for Australian brands and agencies, from 2D and 3D animation to motion graphics, explainer videos, advertising videos, and social media videos. Our style is always unique and custom-made to your brand identity, video goals, and style preferences.
Need a video to explain a complex product or service? We can do that. Want to boost sales with a catchy ad? We can help with that too. We’re confident we can create the perfect animated video for your needs.
So no matter what your needs are, we’re confident that we can create an animated video that you’ll be happy with. So don’t hesitate to contact us and learn more about how we can help you.
We’re a small but dedicated animation team based in Australia and New Zealand. We also work with some of the best creatives around the world on select projects when they bring a special skillset that a project might require. We believe that creative collaborations can happen anywhere, and we’re committed to delivering high-quality animated videos for our clients.
We’re passionate about our work and love bringing our clients’ visions to life. We have a wide range of skills and experience, so we can handle any type of animation project, big or small.
If you’re looking for a creative team to help you with your next animation project, contact us today and let’s chat!
If you’re still not sure if Motionlab is the right fit for you, we encourage you to reach out to us. We’d be happy to answer any of your questions and show you some of our work.
Ready to talk?
No matter your budget or deadline, we’re here to work closely with you to craft a solution as unique as your needs. Sound good? We’re ready when you are.Let's Get Started