Why Animation is a Must-Have for Australian Brands in 2024 / Oct 03, 2023

In today’s digital age, Australian brands face a constant battle to cut through the noise and capture the attention of consumers. Static content simply isn’t enough anymore and we believe the answer lies in animation. This blog post will explore the many reasons why animation has become a must-have marketing tool for Australian brands in 2024. We’ll delve into the following key benefits:

  • Boost engagement and brand recall
  • Simplify complex information
  • Showcase your brand personality
  • Increase website traffic and conversions
  • Reach a wider audience

By the end of this post, you’ll understand the power of animation and how it can help your brand achieve its marketing goals.

NiB Greenpass by Motionlab ©2024.

Boost Engagement and Brand Recall

People are bombarded with information every single day. How do you ensure your brand message cuts through the noise and sticks in their minds? Animation is the answer.

  • Movement, colour, and storytelling inherently capture attention and hold it. Studies show viewers retain 95% of a message conveyed through video compared to just 10% of text.
  • Animation allows you to create memorable experiences that keep your brand top-of-mind for consumers.
  • Interactive elements can further increase engagement by allowing viewers to participate in the content.

Simplify Complex Information

Imagine trying to explain a complicated financial product through text alone. Most people’s eyes would glaze over. But with animation, you can transform those complexities into something engaging and easy to understand. Here’s how:

  • Visual Metaphors: Think of a lightbulb illuminating a brain to represent a new idea. Visual metaphors can help viewers grasp a concept quickly and effortlessly.
  • Animated Breakdowns: Break down a complex process into step-by-step, visually clear segments with concise narration. It’s like having a friendly guide walk you through it.
  • Explain the Abstract: Animation isn’t just for products. Use it to explain even abstract concepts in a way that’s both informative and entertaining. Think of a financial advisor using animation to explain how compound interest works.

With animation, you can take the struggle out of understanding complex information, making your brand message accessible and memorable.

Atlassian by Motionlab ©2024.

Showcase Your Brand Personality

Animation allows you to go beyond the limitations of live-action video. You can create a unique visual style that reflects your brand personality.

  • Whether it’s fun and whimsical, sophisticated and sleek, or anything in between, animation can help you connect with your audience on an emotional level.
  • Consistent branding across all of your marketing materials can be achieved through animation. By using the same colors, fonts, and characters in your animations, you can create a recognizable visual identity for your brand.
  • The right animation style can evoke a specific emotion in viewers, helping you connect with your audience on a deeper level.

Increase Website Traffic and Conversions

Engaging video content is a powerful tool for driving traffic to your website and conversions. Here’s how animation can help:

With engaging video content, viewers are more likely to spend more time on a website. This gives you more time to capture their attention and deliver your marketing message (increased dwell time).

Search engines favor websites with video content. This can help your website rank higher in search results, leading to more organic traffic (improved SEO).

Animation can be used to explain your product or service in a clear and concise way. This can help convince viewers to take action, such as making a purchase or signing up for your email list (boosted conversions).

GIO – Lifetime New for Old by Motionlab ©2024.

Reach a Wider Audience

Animation transcends language barriers. With minimal adjustments, you can easily adapt your animated content for international audiences. This allows you to reach a wider market and expand your brand reach.

By leveraging the power of animation, Australian brands can achieve a significant competitive edge. In today’s digital age, animation is no longer a luxury; it’s a necessity.

At Motionlab, we’re a team of passionate animators who can help you create engaging and effective animation that will resonate with your audience.

Contact us today to discuss your project and see how we can help you bring your brand to life through animation!

Written by Luke Heise, Director at Motionlab.