GIO – New for Old
Motionlab collaborated with Leo Burnett to produce a charming and engaging animation for GIO, based in Brisbane. The project showcased GIO’s “New for Old” insurance replacement policy, demonstrating how they take the stress out of unexpected situations by replacing damaged or lost items with brand-new ones.
As a 2D animation and advertising piece, it featured a tactile, handcrafted paper-cut style, blending playful visuals with a clean, minimalist aesthetic. This approach brought the policy to life while reflecting GIO’s focus on simplicity and reliability.
The result was a vibrant, light-hearted piece that resonated with viewers and highlighted the ease of GIO’s services.