Unique Animation: How to Stand Out from the Competition / Oct 03, 2023

In today’s digital world, it’s more important than ever for businesses to have a strong online presence. And one of the best ways to do that is with a unique animated video. Animated videos are visually appealing, engaging, and can help you tell your brand story in a way that connects with your target audience.

But with so many businesses using animated videos, it’s important to create a unique video that will stand out from the competition. That’s why we’re here to help. In this blog article, we’ll share the benefits of creating a unique animated video for your brand and give you tips on how to create one.

Touchnote, by Motionlab ©2023

Unique Animation: How to Stand Out from the Competition

Creating a unique animated video for your brand is generally a better approach than copying a competitor’s or another company’s style. There are many benefits to taking a more original approach, including differentiation, memorability, creativity, audience engagement, avoiding legal issues, flexibility, longevity, building trust, innovation, and flexibility for future growth.

Benefits of creating a unique animated video:

  • Differentiation: A unique video helps your company stand out from competitors. It’s an opportunity to showcase what makes your brand special, your unique value proposition, and your company’s personality.
  • Memorability: People are more likely to remember something that is unique and distinct. A memorable video can leave a lasting impression on viewers and increase brand recall.
  • Creativity: Being creative and innovative in your video can convey that your company is forward-thinking and willing to take risks. This can be appealing to potential customers and investors.
  • Audience Engagement: A unique video is more likely to capture and maintain the audience’s attention. It can pique curiosity and generate interest in your brand.
  • Avoiding Legal Issues: Copying a competitor’s style or content can lead to legal issues related to copyright or trademark infringement. It’s safer to create something original to avoid legal complications.
  • Flexibility: When you create your unique style, you have the freedom to tailor it to your brand’s specific message, values, and target audience, rather than trying to fit into someone else’s mold.
  • Longevity: Videos that are too similar to others in your industry can quickly become outdated or cliché. A unique video is more likely to have a longer shelf life and remain relevant.
  • Building Trust: An original video demonstrates authenticity and integrity, which can help build trust with your audience. People tend to trust brands that are genuine and not simply imitating others.
  • Innovation: Being a leader rather than a follower encourages innovation within your team and the industry as a whole. It can lead to new ideas and approaches that set trends rather than following them.
    Flexibility for Future Growth: Your unique style can evolve with your brand as it grows and changes. You won’t be stuck with a video that only works for your current stage or offerings.

Ride With Respect, by Motionlab ©2023

How to create a unique animated video:

  • Consider your brand identity: What are your brand’s values, personality, and target audience? What sets you apart from your competitors?
  • Research different animation styles: There are many different animation styles to choose from, such as 2D, 3D, whiteboard, and motion graphics. Experiment with different styles to find one that best fits your brand and message. Then make it your own!
  • Develop your concept: Once you’ve chosen an animation style, start developing your concept. What story do you want to tell? What message do you want to convey?
  • Write a script: Your script should be clear, concise, and engaging. It should also be tailored to your target audience.
  • Create your video: Once you have a script, you can start creating your video. This can be done in-house or outsourced to an animation studio.
  • Test and refine your video: Once your video is created, be sure to test it with different audiences to get feedback. Make any necessary changes before launching your video.

Creating a unique animated video can be a great way to boost your brand identity and stand out from your competitors. By following the tips above, you can create a video that is both informative and engaging.

Contact Motionlab today to create a unique animated video for your brand!

Written by Luke Heise, Director at Motionlab.